Created new brand identity for The Boxcar Children Mysteries, the publisher’s prestige asset. Art directed cover illustrations and created new masthead. Masthead was repurposed for the 2014 Boxcar Children movie.

Over fifty million copies of the series have been sold worldwide.

Artwork © Tim Jessell

Catalyst for strategic repositioning of catalog, resulting in an 11% productivity increase per book over LY.

The sea is the laboratory. 

Deep within dynamic waters, we cultivate the skin-changing power of marine life. Brilliant seaweeds and algae thrive in a vigorous underwater environment where they absorb a rich concentration of minerals and antioxidants, carried by strong currents.

Through careful research and constant discovery, we isolate the most efficacious varieties, unlocking their power and distilling it into our scientifically proven formulas. From a vibrant marine ecosystem, we infuse your skin with the deepest source of life, strength and vitality.

—H2O Plus Website

Created integrated campaigns between online and retail stores. Developed and designed landing pages and emails, including art direction on new site development.

Developed H2O Plus packaging for new beauty products, from initial concept to keyline.

Produced compelling brand-on creative with outside partnerships including:
Amazon.com, Crate & Barrel, Costco, Dillard’s, Disney, Hallmark, Home Shopping Network, Nordstrom, QVC, Ulta and United Airlines.

Developed and conceived creative direction of The Buddy Files, the publisher’s first successful original series launch since The Boxcar Children® and Winner of the 2011 Edgar Award for Best Juvenile Mystery.

Awards

2011 Edgar Award for Best Juvenile Mystery, Winner; 2011 Edgar Award Nominee (Juvenile); 2011-2012 Goldfinch Award (Iowa) Master List; 2011-2012 Texas Bluebonnet Master List; 2012 Monarch Award (Illinois) Master List; 2013 Louisiana Young Readers' Choice Award Master List

Reviews

"With twists and turns, humor, and a likable canine character, this series should find a wide fan base."—Booklist

"The type is large, the text is easy, and the occasional black-and-white illustrations complement the text well. The clues are unique and true to the fact that a dog is telling the story. The addition of paw prints used as bullet points in King’s lists of what he knows about the case and chapter headings with titles like “Nose to the Ground” add to this involving story. Fans of dog stories, mysteries, or readers reluctant to start chapter books will appreciate this story."—School Library Journal

"Butler tells the story from Buddy’s perspective, throwing in details to convince readers that it’s really Buddy talking....Tugeau’s full-page line drawings enliven a story that should captivate young readers. This first entry in a series is both sweet and suspenseful." Kirkus Reviews

"This chipper novel launches Butler's...Buddy Files series, narrated by a chatty golden retriever.....readers should be drawn in by Buddy's exuberant voice and readily recognize the high stakes and emotions at play."—Publishers Weekly

"The clear and direct plots, engaging characters, humor, and suspense will keep readers entertained."—The Horn Book Guide

"Told believably from a dog's point of view, the story will appeal to beginning and reluctant readers. Black line illustrations aid in understanding."—Children's Literature

"This new series will appeal to beginning independent readers, not only in the readability of the text, but also in the endearing dog detective...The story's lively pace and large print will keep young readers engaged."—Library Media Connection

Piloted the development and launch of AW TEEN, the company’s first young adult division. 

Awards

2012 Oregon State Beverly Cleary Reader's Choice Award Master List; Great Early Elementary Reads, ALSC 2011-2012 Age Programs and Services Committee; Honor Book, 2011 Maryland Blue Crab Young Readers Award, Transitional Fiction; The Oregon Battle of the Books 2012 List; Winner 2010 Cybils: Short Chapter Book

Reviews

"Designed for early readers, this chapter book includes frequent black-and-white cartoon illustrations featuring kids with outsized round heads....The few Spanish words establish the boy’s ethnicity but will be understood in context....An unusually appealing early chapter book."—Kirkus Reviews

"With its cartoon-style black-and-white illustrations and mostly breezy text, this book is tailor-made for the chapter book set."—The Horn Book Guide

Responsible for creative development and stewardship of approximately fifty illustrated children’s books, chapter books and novels annually.

Reviews

"Christie's handsome paintings of Harlem's Sugar Hill neighborhood bring warmth to Weatherford's catalogue of the African-American artists who lived there in the 1920s and '30s. . . This portrait of a community of color that cherished its artists will inspire readers."—Publishers Weekly

"Weatherford's poetic, swinging textual rhythms meet Christie's artistic razzmatazz to create one hot picture book. . .A fine tribute to the local color of Sugar Hill, who have made America a better and more interesting country for almost a century."—STARRED REVIEW, Kirkus Reviews

"With spare text and minimalist illustrations, Weatherford and Christie pay fine tribue to the tradition of artistic expression that bloomed during the Harlem Renaissance. Each page turn reveals a luminary of the scene with just a single line of text that gracefully sums up his or her contribution."—Booklist

"Weatherford's words celebrate the people and neighborhood where black culture blossomed in the '20s and '30s. . .Christie's signature paintings--bold and simple--capture the excitement and energy of the place and time."—School Library Journal

"It's a joyous celebration of community and a poetic tribute to one of this country's most exciting cultural movements."—BookPage

"The paintings and Weatherford's poetry give a strong sense of vibrant simultaneous action, and neither slides into nostalgia."—The Horn Book Magazine

Reviews

". . .a warmly illustrated picture book meant to comfort both boys who are gender nonconforming and their parents. . .Jacob's mom's look of concern when he first asks about the dress is poignant, and his dad's words of acceptance ('Well, it's not what I would wear, but you look great') could easily serve as a model for fathers in similar positions."—Kirkus Reviews

"The warm cartoon illustrations convey the mood well and offer readers visual clues to the cruelty, teasing, and struggle with self-acceptance that can occur when children are different from their peers. Purchase this one to encourage discussions of gender, identity, and self-confidence."—School Library Journal

". . .an ideal companion for families and educators: upbeat yet realistic, astute about peer dynamics, and blessedly lacking in a sermonizing Big Moment."—Publishers Weekly

"Cute illustrations and realistic dialogue convey the struggles of this proud, determined young boy."—ForeWord Reviews

"Case's softly colored cartoonlike illustrations nicely expand the spirit of this important book, which—one hopes—will provide reassurance to children like Jacob and inspire thoughtful discussion."—Booklist

". . . a welcome addition to the recent uptick in picture books about gender nonconforming kids."—The Bulletin of the Center for Children's Books

Reviews

"Debut illustrator Golden has fun with each dog's transformation in her mixed-media artwork—when Snow Dog becomes 'real,' he's as big and fluffy as one might expect, and Sand Dog's generous curves echo the mounds of sand used to create her."—Publishers Weekly

"Charming illustrations in a loose, playful style bring the dogs to life, whether they are real or not. . . .Ally is a clever and creative character that kids with similar afflictions will relate to."—Kirkus Reviews

"The cartoon illustrations have childlike lines that show the world as Ally would imagine and draw it. . ."—School Library Journal

Reviews

"Wide-eyed characters add a touch of whimsy to this informative overview. This engaging book gives a delicious inside look into this sandwich staple."—School Library Journal

"Patton's spindly-limbed, wide-eyed characters have a lively energy..."—Publishers Weekly